Unlock the Untapped Power of the Turkish Diaspora

By authentically engaging with the Turkish diaspora, you're not just making a sale—you're building lasting relationships and turning customers into brand advocates.

The Turkish diaspora in Europe isn’t just a demographic—it’s a dynamic economic force waiting to be harnessed. With over 5 million individuals influencing markets in Germany, France, Austria, and the Netherlands, they’re one of Europe’s most potent yet overlooked communities. In Germany alone, 3.2 million people of Turkish descent represent the largest group with a migration background, accounting for 20% of that segment.

A Youthful, Family-Oriented Market

This community is youthful and vibrant, averaging 32 years old compared to the general population’s 45. They boast the largest households in Europe, averaging four members, and have the highest proportion of children at 25%—nearly double the general population’s 13%. This means a higher consumption demand, especially for everyday products and services catering to families.

Immense Purchasing Power and Brand Affinity

With an annual consumption potential of €44 billion in Germany alone (OECD report), the Turkish diaspora wields significant purchasing power. They’re not just consumers; they’re discerning shoppers with a strong affinity for quality and brand-name products. Willing to invest more for superior quality, they place immense value on attributes like excellence and performance.

Eager and Receptive Consumers

Shopping isn’t just a necessity for them; it’s a pleasurable experience. About 65% of Turkish Europeans enjoy shopping, compared to 58% of the general population. They’re more open to trying new products and are keen followers of trends—30% versus 19% among other consumers. Advertising doesn’t just reach them; it resonates with them. They appreciate advertisements that are entertaining and informative, and they’re more likely to be influenced by them.

Immense Purchasing Power and Brand Affinity

Cultural Richness Meets Consumer Opportunity

The Turkish diaspora seamlessly blends Turkish and European values, celebrating a myriad of festivals like Ramadan, Eid, Christmas, and Easter. Gift-giving during these times is a cherished tradition, and their renowned hospitality leads to frequent social gatherings. This cultural richness translates into multiple consumption occasions, where branded products are often preferred to honor guests and uphold traditions.

Why Your Brand Can't Afford to Miss Out

Ignoring this vibrant community is like leaving money on the table while your competitors seize the opportunity. A one-size-fits-all marketing approach won’t capture their attention. They seek brands that reflect their values, tell their stories, and understand their unique cultural landscape.

By authentically engaging with the Turkish diaspora, you’re not just making a sale—you’re building lasting relationships and turning customers into brand advocates. This isn’t just smart marketing; it’s essential for any brand aiming for growth and loyalty in today’s diverse European market.

Let 0090 Be Your Bridge

Now is the time to connect meaningfully with the Turkish diaspora. At 0090, we specialize in bridging the gap between your brand and this influential community. We’ll help you craft messages that resonate on a cultural level, ensuring you’re not just reaching them—you’re winning them over.

Don’t let this dynamic market remain untapped. Let’s collaborate to create something unforgettable and secure your brand’s place in the hearts and minds of millions.

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If you would like to learn more about who we are and how we can help you, let’s get in touch

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